Grooveground Coffee Bar Sells Coffee, Music and More

Grooveground Coffee Bar has become an essential part of Collingswood’s main strip on Haddon Avenue. Originally a record store, the business embraced coffee as their primary seller and is now a popular spot for many nearby residents. In fact, author Matthew Quick used to frequent the establishment when he lived in the area. In addition to coffee, Grooveground sells a wide range of vinyl records, CD’s, and a variety of boutique items. The cafe’s manager, Collin, goes in-depth about the business’s history and impact on the community:

 

A Coffee Shop That Engages the Community Spirit of Southern New Jersey

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A motley group of string musicians gather for their monthly jam session at Treehouse Coffee Shop. (Photo/Shane Kellum)

On Friday, November 2nd, Treehouse Coffee Shop hosted an array of local string musicians who came together to play old-time music: a genre that originated from the songs of the Irish and English and played by the American settlers of the 19th Century. The cafe does this on the first Friday of every month, and it’s not the only way they are bringing the community together.

Treehouse Coffee Shop, located in Audobon, NJ, has been in business for about 15 years now and has become a popular social hub for the surrounding area. “It’s just good people, a lot of good conversation,” said John Conroy of Collingswood, NJ, who comes to the cafe daily. Treehouse has become a venue for live performances, weekly open mics, writing groups, and so much more. They even host a live Irish band every Thursday. “That group has played with us for, I’d say 10 years,” said Haleigh Bunting, a 24-year-old barista at Treehouse. “They played here one night, and it just became a regular thing. [The band] has a real community…they have so much fun.”

Possibly the most constructive affair here is ‘Espresso Yourself.’ “I think it’s one of the most wonderful things we do,” said Bunting. The event, ran by Community ROCKS’ Sara O’Brien, invites preschoolers to express themselves through music. “This place is packed,” Conroy commented, “I’d say there’s usually around 30 kids.” Community ROCKS is a local organization focused on inspiring and educating children and teens through music and art. During Espresso Yourself, O’Brien usually sings and plays the guitar for the children.

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The front counter at Treehouse Coffee Shop, where fresh baked goods, soups, loose-leaf teas, and other local goods are kept on display. (Photo/Shane Kellum)

As delightful and engaging as these events may be, this isn’t to say that Treehouse doesn’t have a strong focus on the coffee they serve. The cafe receives their beans from not one, but two different sources: Revolution Coffee Roasters of Collingswood, NJ, a small-batch roaster that roasts most of their coffee on the darker-side for a bolder taste, and Crescent Moon Coffee and Tea, LLC of Mullica Hill, NJ, a company that roasts their coffee on the lighter-side to bring out some of the natural, nuanced flavors of the beans. Both roasters believe in using sustainable practices, which align with the values of Treehouse Coffee Shop, and Crescent Moon specifically uses fair trade, organic beans to make their coffee.

The cafe also serves a variety of soups, sandwiches, baked goods, and potpies, among other menu items, and offers a variety of vegan and gluten-free options. All of the food available at Treehouse is fresh and locally-sourced, a feat accomplished in part by their alliance with Our Yards Farm CSA: a rather unorthodox farming group that is comprised of suburban community members who use their own lawns to grow crops. The CSA ensures that all members use organic practices.

With everything that goes into making this coffee shop what it is, it is clear that Treehouse is more than just a cafe. In an age where most of us are glued to a screen, it’s comforting to know that there’s a place that is bringing folks together through a common interest. It isn’t a chat room, message board, or social media site, but a physical location providing a public service, if you will, to the community. It benefits the region’s economy, environment, and society, making Treehouse a worth-while place to visit and explore.

From a Lone Food Truck to Three Cafes, Rival Bros. Gains Ground in Philly

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Exterior of Rival Bros.’ second location on Spruce Street. Photo by Shane Kellum

From its humble beginnings selling coffee from a food truck, Rival Bros. now has three cafes spanning across the city of Philadelphia.

The journey that this growing company has gone through started with co-founders Jonathon Adams and Damien Pileggi. Friends since high school, the two were able to bring their respective backgrounds together to create a successful business. Pileggi, who previously worked for Philly-based cafe and roaster La Colombe, was able to educate himself about the art of roasting coffee when his former employers sent him to the West Coast. This, combined with Adams extensive knowledge in the culinary arts, has allowed the two to run a unique cafe that not only roasts a wide-variety of their own coffee, but offers patrons food from local eateries such as High Street, Machine Shop Boulangerie, and Lil Pop Shop, among others.

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Exterior of Rival Bros.’ first location in Filter Square. Photo by Shane Kellum

After three years of hustling coffee out of a food truck, Rival Bros. opened it first brick-and-mortar cafe in 2014 on the corner of 24th and Lombard. Right in the middle of the bustling Filter Square neighborhood, this location offers nearby residents a spot to sit and relax as they drink their coffee or grab a cup on-the-go. In fact, the company even started canning their cold brew coffee for convenience, which, when shaken, turns into a nitro-brew.  Despite its size, this small, yet cozy, cafe has plenty of room to rest on its wide benches and many chairs and caters to the many students, professionals, and families in the area.

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Interior of Rival Bros.’ second location on Spruce Street. Photo by Shane Kellum.

In 2017, the ambitious coffee bar opened two new locations: one in Center City in the spring, and another in South Philly in the fall. A much larger interior than their original shop, Rival Bros. in Center City is set inside the Torraine Building on Spruce Street. Large, sculpted columns stretch from the mosaic-tiled floor up past the large, mirrored chandeliers. The intricate woodworkings on the black walls and white ceilings fit beautifully with the ornate designs found on so many facades of the structures that inhabit Philadelphia.

“What I like most is the space,” said Jordan Magill, who comes to Rival Bros. weekly. “It’s like a 1980s horror-movie mansion,” he continued. “It’s like Beetlejuice.” A recovering alcoholic, Magill uses this location as a social hangout. “Theres not too many spots for us, just diners and cafes.” The mellow music and overall layout prevent sound from traveling, he added, allowing for conversations to be exclusive and private.

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Interior of Rival Bros.’ third location in Passyunk Square. Photo by Shane Kellum.

Rival Bros. third coffee bar, in the heart of Passyunk Square, has been in operation for just under a year now. The area has seen a tremendous growth in business and development, which has played a part in this budding cafe’s success.

“The restaurants make a real community,” said general manager Joe Cairnes. “a lot of staff come here.” Cairnes went on to comment on the roles that the owners play in overseeing the cafe. “They’re really involved in the business. They listen to us; they take care of us,” Cairnes continued. “Working for these small coffee shops, people stay there forever, so [the owners] really build a relationship with the staff. It says a lot when you see people working at the same coffee shop for two, three, four years.”

The general manager also stated that Rival Bros. has 16 accounts in the area for whom the roast coffee, resulting in a tremendous output. The company now roasts out of the Globe Dye Works building in Frankford, an old textile factory that has become a haven for local business owners to not only work, but to live in as well.

The cafe itself has a more modern feel than the previous two. Designed by Ian Chapin of Edsel Co. (who also designed the Spruce Street location), the interior is meant to reflect a 1960s vibe, demonstrated by the rounded mirrors that hang on the walls, the many circular tabletops, and vintage movie posters that decorate the cafe.

What makes Rival Bros. special is how they’ve been able to appeal to multiple demographics in such a diverse city. Whether it’s a quaint coffee shop that appeals to a more residential area, a large cafe for the busy comers-and-goers of Center City, or a hipper, more modern location that appeals to the young adults of South Philly, they have been able to capitalize wherever they set-up shop.

Good Karma Cafe Owner Discusses New Location at Wilma and More

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Photo by Shane Kellum

Celebrating its 10th year in business, Good Karma has made strides in the City of Brotherly Love since its foundation. The cafe offers customers organic, fair trade coffee while using sustainable practices to run their business. I was able to talk with owner Shawn Nesbit at Good Karma’s newest location at the Wilma theatre after having a chance to check-out their original location in Filter Square. Nesbit and I had a lengthy discussion on topics that ranged from his business practices and ideologies to the community that has helped his business become so successful.

When did you first get interested in coffee

I first got interested in coffee back in 2010. A friend of mine – I have a previous life in corporate America, and a friend of mine introduced me to coffee. That was an interesting career transition. What appealed to me about what we do is we’re committed to fair trade, so we wanted to have something that kind of aligned with our personal values and good karma. It’s kind of what we’re all about…it’s meant to really benefit everybody, and coffee’s such a great…it’s the highest traded commodity in the word, and I love coffee.

You said 2010? Didn’t you guys open your first café in 2008?

We opened it in 2008. I had a business partner and he – we’ve been friends for over 20 years – he opened the first one, I actually came in on the second one, and then probably about two years ago I assumed complete ownership of everything, so it’s just me now.

Did he bring that ideological aspect in from the beginning, as far as fair trade?

He did. David was instrumental and we kind of carried it in all aspects of the café. From, at the time, sustainability, eco-friendly practices, as far as using the best ingredients. Ideally, we always wanted to be 100 percent organic, but with coffee, you can only do so much at the time. Fortunately, now the markets evolved quite a bit where you see a lot more of that. Were still in the minority as far as our commitment to organic, fair trade coffee

I know a couple places in Philly offer fair trade, but I didn’t see the word ‘organic’ anywhere, which I though was interesting

Yea, there’s definitely Greenstreet and a couple other places that feature it. For us, it’s a great coffee, but more importantly, again like I explained…I always tell folks that I get in business [with], it’s a win for everybody or it’s not a deal. So it either benefits our employees, benefits the community that we serve, benefits the customer that we serve, benefits me as a business owner, but its not… Our model is that we’re not really looking to corner the market; I’m not trying to, anyway. I’m just trying to get a… and it’s a better product, man. I’ve been fortunate enough to actually go there and see the difference. Organic fair trade coffee is grown very high, not to talk bad about them because they do a lot of great things, but companies like Starbucks will grow the coffee lower because there’s a lot more oxygen, they can turn over the bean a lot faster, but at higher altitudes, there’s a lot more lactic acid, a lot of other things that really contribute to a better berry. So they’re more interested in really, turnover-turnover-turnover, and the quality may not be on the higher end of it, but its good enough. And that’s how they’ve been able sustain, but for us…where our framers farm, they can use that land for years. Non organic farming, when you look at the mountainsides, it’s completely barren, stripped, bare because of the soil, the pesticides, [and] a lot of other things. Commitment to sustainable practices, like how they have to be grown so there’s not complete erosion of the soil …they do a lot of good. I don’t ever mean to, I think Starbucks really started it here in the US, and Howard Schultz, they get a bad rep in a lot of ways, and it’s big business. But for us, we like to stay local, and we like to stay kind of authentically Philly, and this is probably our more polished, you saw, its good that you got to see both of them

Yea, the Filter Street location. It was sort of a grittier, I can still see the appeal though, as opposed to maybe here. They’re both different, but they both work I think for where they’re at, especially right here on Broad, this is what you would expect.

Yea, a little more modern than that mom-and-pop, right in the heart of the neighborhood. We’re the community hub for a lot of folks, and [we’re] trying to do more of that here.

Now you came in, I guess right around the time the second location opened up? Did you run that exclusively? Did you guys sort of split the business like that?

My partner and I, for that one, I wasn’t running the day-to-day. He was running the day-to-day, I was doing some business development with it, and really, I was still kind of bridging that transition, for me, because I was in corporate America. The third one I opened up exclusively, and I ran and operated that one, and this one I’ve opened up exclusively [and] ran it. Now I run all of them, the day-to-day operations. For us, consistency is everything, so to be very continent, you have to have very clear practices on your day-to-day, and then you would have to have a good infrastructure to make sure that everyone’s executing on what that is. We’re very sensitive to every experience, like music, bathrooms, the temperature, the smells, the cleanliness of the tables, the floors, the entrances, the plants, the art that we choose. For us, it’s a lot more, a lot of places trend towards a bare minimal, and we kind of bridge that line where we don’t want to be completely just a white box, and it’s all about the coffee. It’s so much more than that for us. People come for a  lot of different reasons, and we try to appeal to all those different reasons

You guys really cover all the bases. I can tell just looking in here just as far as furniture, color schemes, everything here seems to fit well together. You said your partner’s name was David? How was the business doing in terms of success before he brought you in?

For the first location? The first location again, I think in 2008, there was a lot less completion. Now it seems that Starbucks has kind of followed us around the city. Everywhere we’ve opened, you see them come in after the fact and open right by us.

There’s one right down the block. I hadn’t noticed that before, is that one new?

That one has been there, but at all of our locations, we were definitely there first, and they just kind of come in. But no, it was going good. As you add different locations, it gets more complicated in that there’s just so many more variables. When you’re operating by yourself and you’re only at one store, everything’s in front of you, but when you have four, you can’t be there at all time. And you really have to depend on a good leadership team which requires a lot of training, and a lot of follow-up, and a lot of validation and all those things

Can you tell me about a time where you had some kind of difficulty or conflict, just as far as expanding and trying to control all those variables?

Yea, all the time. I mean this was a very interesting project to tackle because this, I’m talking about the Wilma here, this was completely renovated… For us, it was definitely challenging to manage that whole project while maintaining the day-to-day of everything else and making sure nothing else slipped, so that’s always a challenge. When you’re building a new location, there’s just so many considerations and variables, from all of your contractors: plumbing, electric, heating, water, gas; your mill work for all your materials; your equipment; going through the city for licenses; and things like that, all while maintaining and managing your day-to-day of all your other places.

When you say mill work, do you mean you guys made the furniture?

In most cases, we do, we do. So we will work with a, this is part of giving back to Philly too, we’ll find a local artist…We found that timber, that comes from heart pine from the 1860’s…but the gentlemen that we got it from, this great local artist just crafts this stuff, refines it, [and] refurbishes the wood.

That’s far from Ikea. Now you guys offer a few different varieties of coffee. How do you make that selection?

We have our standard coffee that is kind of our house coffee. We have a medium roast, which you would think would be the house coffee, but the people, Americans, like a bolder tasting coffee, which doesn’t necessarily mean more caffeine. So for us, we went through a lot of trial and error finding the coffees that work for us. And then what we also do on a local level every month is we have the coffee of the month: we find a local roaster that meets our standard.

We know the pallet that we like to go with. There’s a lot of trends in coffee. I love the Ethiopian blends, they’re a lot more lighter, but that’s where you just have to understand what your customer wants too, so we try to really address what our customer wants first and foremost with our house blends. And then for the other blends where, a lighter roast where you taste more of the bean, taste more of the flavor of the coffee, we’ll bring in a local roaster, give them the business. As long as they’re 100 percent organic and fair trade, we can work with me to introduce their coffee to the rest of Philly.

You guys do a lot of work with he community. Do you guys taste test it in house?

We do. We taste test it in house, or we’ve been up to our primary roaster out of the New England…they are fantastic. They are one of the bigger co-ops around…They really started the fair trade movement, back in ‘86 down in Nicaragua, and at that time it was literally illegal to sell with Nicaragua because there was a lot going on, and these guys are trailblazers, and they kind of defied that and still did it because of really what was going on down there in the coffee world. It’s so remote there; people just don’t understand. So a lot of those farmers don’t have access to the marketplace. Middlemen go down there and really, really take advantage of them, and it led to so many bad things from child labor to just pretty much indentured servitude with these big coffee [companies]. There was nothing. They had no protection, so Equal Exchange started that entire movement down there. We love them and they’re great partners, so we’ll work with them to taste different blends. They introduce a lot of different things for us. They are absolutely fanatical about their process and their coffee. There’s a governing body for the Specialty Coffee Association of America, and there’s standards for it to be considered specialty coffee. It has to meet a rating of 83. Like over-the-counter coffee, or Folgers or Dunkin Donuts, it’s like in the 50’s. Ours is different because they’re hand-picking it; it’s not just a big tee they shake and grab every bean…so there’s a lot of validation and process in place to make sure that that quality meets that. There are standards that the farmers have to meet, and then once it goes through all those inspections, the beans are sent in green form to our roaster, who then go through … like a thousand different pieces of criteria, it’s so complicated, to make sure the quality’s there. Then there’s cupping and tasting, and making sure the roasters meeting the true profile, and then we get it and we really work hard. I tell all my guys all the time there’s so much work into every single bean.

And your website says you’ve “developed sustainable relationships with several small-scale, farmer-owned cooperatives from the Chiapas region of Mexico.” Is that a direct relationship you have with them, or does that also go through equal exchange?

That does go through Equal Exchange. A lot of people talk about that too. it’s an interesting thing to bring up… you’ll hear that direct trade is more beneficial to the farmer, but that is not my experience it all, because when you actually go down there and you talk to the farmers, the collective amount that they can do is so much more powerful than the individual. So they will couple all of their harvest together, and because they have a bigger surplus of beans, they can garner a better price versus the individual farmer.

Fair trade for price is just one very small aspect of what fair trade does. it also contributes to so many different things from distance learning for the kids, medical assistance – like where I was, they were able to build a medical facility on-site that all the farmers could bring their families to. Additional business, there’s a women’s group that was part of our coop, that was able, based on the proceeds form the coffee, open up a whole other business. Then when I was down there, too, ecotourism; where a lot of our farmers are is one of the biggest migratory bird areas in the world and its beautiful but [fair trade practices] leads to all these other things. And individually, its very hard to do that by yourself while you’re tending to your field, coffee is hard, hard work. Good coffee grows high, it’s not in these rows that you think of regular farming, it’s on the side of mountain, into the side that you have to climb up to and you’re just picking, picking-picking-picking. So individually, it’s very hard for a direct farmer to get all the benefits that the collective can do.

That’s really amazing, because when you hear free trade, like most people, I thought of economic implications, not all the things that come with it

Yea, the social benefits of it are something. But it’s a fine line, Shane, because we’re trying to do a little better job of telling our story, but at the end of the day, people want a great cup of coffee, they want a great experience when they come…Everybody here, for the most, part is a big believer in social justice, and we do it through coffee. We’re not beating you over the head with it. It’s in our branding, but we’re not beating you over the head with it…the best thing we can do to help farmers is sell more coffee, and the way we sell more coffee is provide a great expertise when you come in here. It’s a genuine relationship with people. We just try to find authentic people that really like other people, that understand work, and behind the counter there’s a culture of meritocracy, fairness, and just really that same commitment to our customers, probably even more so with each other, our employees, so we know how everything sort of fields and ties together to work

I know you said you weren’t looking to corner the market, but how would you describe the sense of completion you have with other local cafes or even the bigger cafes within Philly, like Starbucks?

I think you have to be authentically yourself. This, to me, is our own artistic expression on coffee, and as long as you’re very sure of who you are and what you’re all about, you’re not going to get caught up in what everyone else is doing. You’re aware, and you make adjustments, but you never really sacrifice the integrity of who you are. And I think that’s how you compete, because you go to different cities, they have four, five coffee shops on one block and it fine and they all do well. But one thing you’ll notice, the good ones will have: 1. they’re able to execute on the day-to-day all the time, but also they have a vibe, a feel, that’s kind of unique to who they are. And that’s where we’re – I’m not a practicing Buddhist but I’m very much entrenched in the Buddhist philosophy – and that’s kind of nurtured in how we do business. We have Buddhas at all our places, and it really is what that open mind and awareness and presence and all those things do. We have to always remind ourselves who we are to stay relevant because you do have a lot of competition, and everybody’s coming around doing different things like that. But the area you do serve, you’re able to survive if you’re able to execute on what you say you are. And that’s just true man, it really is, anytime we see things go south or going the wrong way somewhere along the lines, our experience with the customer has been impacted…so we are very, very diligent about maintaining all those different things that make up the Good Karma experience.

*This interview has been edited for the purposes of clarity and length

Behind the Counter: What it’s Like Serving Coffee at Starbucks and Dunkin Donuts

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Photo by John Ingle from Sheppard Air Force Base

Coffee is a necessity for many Americans. Its ingrained in our culture, and this becomes apparent when you see how many coffee shops there are in the area. Did you know that there are over 50 Starbucks’ in the city of Philadelphia alone? When you add in all the locations in South Jersey, that number shoots up to over 100. If you think that’s a lot, the number of Dunkin Donuts locations in that same area is over double that of Starbucks. These gargantuan coffee chains have become a staple in many people’s lives: we stop by in the morning to grab a cup on-the-go, throughout the day when we’re void of energy, or on our downtime to meet-up with friends or type away on our laptops. With so many people dependent on these stores, I though it would be interesting to ask around and see how employees view their experience working with coffee and what they think of the impact they have on the community. I spoke with workers from both Starbucks and Dunkin Donuts to get some first-hand opinions on the effect these coffee chains have.

 

Starbucks

Carlie Widdifield, a 23 year-old strategic communications graduate student at Rowan University, commented on her experience working at a Starbucks in Mantua, New Jersey. Despite this café being located inside of a Target, she says the traffic in her store is more or less the same as any other. “We get the same rushes,” said Widdifield, “in the morning and after school. Usually we stay pretty steady throughout the day. I’d say just about the same as the regular store.”

Though she’s only worked at the iconic coffee bar for a few months, Widdifield has already noticed the affect coffee has on customers, or in some cases, the lack of coffee. “We have a lot of people that seem very disoriented when they’re doing a transaction or even ordering, and it’s funny because they just say, ‘oh, well I haven’t had my coffee yet.’” According to the barista, customers habitually drop their money, forget to take their change, or even forget to pay after ordering. “There’s a lot of confusion, especially in the morning. That was something I was kind of surprised to see when I started working here: how people really need coffee.”

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Photo by Matt Madd on Flickr.com

Despite being an avid coffee drinker, working with coffee was a new experience for Widdifield. “I didn’t even know how to make a pot of coffee,” said the Starbucks employee. “I had a Keurig my whole life, so I didn’t really know how to brew a pot of coffee. So grinding the beans and making coffee, that way was something new, but it’s not that hard.” Widdifield expressed how she struggled a bit more with advanced processes, such as using the espresso machine, steaming milk, and concocting the various, complicated beverages that Starbucks has to offer. The double shot, in her opinion, is the most difficult to make. The drink is made by pouring espresso over ice and thoroughly shaking it to create a foamy texture. “The first time I did one, I forgot do it with the ice, so I put the lid on the shaker to shake it, and it kind of exploded because it was so hot and in such a contained [space], and it went all over me. It was awful,” the barista explained, “and it took like five minutes to get the espresso up to begin with…so it took forever. I had to restart, and I was covered in espresso…I smell like coffee all the time.”

 

As an establishment, Starbucks prides themselves on being ‘the third place.’ “So there’s home, work, and then Starbucks wants to be your ‘third place,’ kind of like an in-between.” The company aims to provide patrons with a safe place to enjoy their coffee, relax, and get work done.  “We have so many regulars, I definitely think that’s true,” said Widdifield. “Starbucks caters to people of all ages, on the go or looking to relax. Tons of people are rushing, but tons also sit back and relax or have a chat with friends after ordering.”

Starbucks offers a myriad of different coffees, ranging from blonde, medium, and dark roasts, although at the Mantua location, they generally only brew two varieties: Pike Place and Veranda. Starbucks offers employees a “coffee passport and tasting guide” that explains how their coffee is grown, sourced, processed, roasted, and brewed. The booklet even details the proper way to judge the taste of coffee, allowing you to record coffee your feelings on each one you encounter. This has recently been made available not only to employees, but the general public through your mobile device. “As someone who handles it and makes it, I’d say it’s good quality,” said Widdifield. “A lot of care goes into it, which to me makes the quality better.”

Dunkin Donuts

Dan Deevey, a 25-year-old social studies teacher, commented on his tenure as a manager for Dunkin Donuts in both Englishtown and Glassboro, New Jersey. The former manager also had his fair share of experience with dazed and confused customers before they get their morning Joe. According to him, Glassboro’s Rowan students exhibit the “not-before-my-coffee” attitude the most, especially after late nights of drinking.  “They have been, out of everyone I’ve ever dealt with… the most frustrated, either when it comes to getting their food or getting their coffee,” said Deevey. Students often come up to drive-thrus impatiently, rushing their orders through and quick to sip scorching-hot coffee. “I’ve seen so many people burn their mouths just turning around and trying to drink it immediately.”

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Photo by m01229 on flikr.com

Deevey continued to explain his sentiments on working with coffee. “The nice thing is the smell of coffee is consistent. You really don’t get sick of it.” The former Dunkin employee said that during his time there, he might be drinking five or six cups of coffee for every eight hours of work. “If it’s there, you’re drinking it, and working with it definitely makes you appreciate good coffee more.” Dunkin’s coffee, however, apparently left something to be desired. Deevey stated that on a busy morning, Dunkin’s Englishtown location might serve 800 cars in their drive-thru, each ordering one, two, or three cups at a time. “When your providing people with a service in which you’re giving them a product that a lot of people like…the quality of the coffee definitely comes into question. It’s not low grade, but it’s definitely not high grade, and the prices definitely reflect that,” said Deevey. “When you’re paying two dollars for a cup of coffee versus six, there’s a difference because of the beans and the quality and all the things that sort of go with that.” To their credit however, Dunkin does put their coffee through vigorous taste-testing and strive to ensure quality every step of the way.

 

As far as the crowd that Dunkin Donuts draws in, it really depends on the area. Deevey pointed out that he saw a lot of white-collar businessmen at his Englishtown location, grabbing coffee on their way up to New York or Trenton, whereas in Glassboro he saw mostly blue-collar workers and college students. How customers enjoy their coffee however, seems to be quite different from Starbucks’s ‘third place’ policy. The attitude shared by most Dunkin faithfuls seems to be “get it in and go,” according to Deevey. “And that whole opinion of working with it is similar; it’s ‘get it out, just make it quickly and go.”

Takeaways

So what have we learned here? It doesn’t necessarily matter on what demographic you fall into, whether that be class, age, or any other factor that helps define a person. People love coffee, and they’re going to go to the establishment that is best suited for them. If you’re looking to sit back and sip your coffee, Starbucks seems to be the place for that. If you’re running late for work and need a cup of Joe to start your morning, the Dunkin Donuts drive-thru is probably where you want to go. Other than that, the experiences shared by both employees seem to be quite similar.