Coffee and Tea Festival: Valley Forge Allows Cafes and Roasters to Connect with the Public

Hundreds of people came out to witness the 6th Annual Coffee and Tea Festival: Valley Forge on December 1 at the Greater Philadelphia Expo Center in Oaks, Pennsylvania. Over 50 cafes, roasters, and distributors from all over the region were present at the event to let coffee enthusiasts know a little bit more about their business.

Philadelphia’s own Greenstreet Coffee Co. was one of many vendors at the event. The small-batch roaster takes great pride in their work, making sure their coffee is sustainably sourced, self-roasted, and cupped to guarantee great flavor. “We’re trying to establish our brand further and introduce it as a sustainable business,” said co-foudner Chris Molieri. Molieri first gained an interest for coffee while living in Portland, Oregon, and his brother, Dave, and he opened Greenstreet in 2013.

Valerio Coffee Roasters had an elaborate stand with a slew of different roasts for sale, along with drip and pour over coffees made fresh for fans to enjoy. Based in Audobon, Pennsylvania, the cafe and roaster’s owner, Anthony Valerio, first opened his cafe back in 1996. “I saw a couple cafes our on the West Coast,” said Valerio.” It was something I really enjoyed.”

Valerio began to roast their own coffee in 2006 and began selling tea in 2012. “My wife’s a tea drinker,” said Valerio on why he began to sell it, “and we sell so much wholesale to coffee shops, and they had a need for tea…so we had something we were missing.”

Among the tea vendors at the event was Philly-based Craft Tea, a company that sells tea blends with an unusual twist: Craft Tea suggests a vinyl record pairing with each of its teas. “My parents had them when I was a kid,” said the company’s owner, Mike O’Brien, reminiscing over childhood albums like those by Simon and Garfunkel. “I got back into them during the traveling gig.”

O’Brien discovered his passion for tea while traveling the globe on business, being exposed to a world of new herbs he had previously been unaware of. After his long treks, he would often come home and share his stories with friends over music. “That’s where the idea [came from] to tell them where I’ve been, put on a record, and drink some tea.”

O’Brien even has a tea called “Psycho Kitty” that was developed for Kawaii Kitty Cafe in Philadelphia. This tea pairs with the Talking Heads 1984 album “Stop Making Sense.”

Among distributors present at the event was Origin Coffee Traders. The business aims to partner with roasters to put an emphasis on sustainable practices, and currently operates in Australia, New Zealand, and the U.S.

“We import green coffee from various coffee-growing nations and distribute it to mostly…small- or medium-sized roasters.” said Thim Ponnappa, head of U.S operations.

Origin Coffee Traders works closely with Audobon, Pennsylvania’s Wake Coffee, who just opened last year. “We’re looking for people to try our coffee [and] let them know we’re local,” said Alec Satterly, owner of Wake Coffee.

Wake strives to serve the highest quality coffee possible. In fact, Satterly and Ponnappa held a joint seminar at the festival titled “The Process Behind a Cup of Coffee.”

“We want people to know what the process is,” said Satterly, “Where it’s been [and] who touches it.”

Representing New York at the event was Jailhouse Coffee. The roaster was founded in 2015 on what was allegedly the site of an 18th Century jailhouse in Queens. “We operate in 30 states,” said Jailhouse owner Robert Flam. “We’re in Canada and we recently launched in Japan.”

Jailhouse uses organic, fair trade ingredients and can be found in supermarkets across the country, including Shoprite and Whole Foods. “We just keep growing and growing,” Flam commented on the success of his business. “Everybody loves coffee.”

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Hundreds of people filled the Greater Philadelphia Expo Center for the 6th Annual Coffee and Tea Festival: Valley Forge. (Photo/Shane Kellum)
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Jailhouse coffee displays a number of their different roasts at the festival. The Queens-based roaster has been in operation since 2015. “Coffee is the second most traded commodity in the world,” owner Robert Flam explained about starting his business. “I thought…I might as well get a part of that.” (Photo/Shane Kellum)
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Valerio Coffee Roasters had their truck on display at the event. This micro-roaster is located in Audobon, Pennsylvania but ships coffee as far as Alaska, according to Valerio employee Sheila Mancini. (Photo/Shane Kellum)
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Joe MacPhee and Ashley Attinello trying some of the different roasts Valerio has to offer. “I like tea and he likes coffee,” explained Attinello about their interest in the event. MacPhee continued that the couple wanted to “try a lot of different stuff, see what’s out there.” (Photo/Shane Kellum)
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The roaster’s owner, Anthony Valerio, can bee seen here making a pour-over brew of the company’s espresso roast. Mr. Valerio has frequented the festival in year’s past “to get our coffee and tea out to different people, spread the word.” The Valerio exhibit was packed with interested coffee-lovers. “This is a good event for us,” said Valerio.”People look for us each year.” (Photo/Shane Kellum)
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Thim Ponnappa (center) explaining the process behind sourcing coffee beans. Ponnappa is the head of U.S. operations for Origin Coffee Traders, a business dedicated to using sustainable practices to provide businesses with quality beans. (Photo/Shane Kellum)
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Wake Coffee showcasing their various roasts. Based in Ambler, Pennsylvania, Wake strives to produce high quality, single-origin coffee for its customers. (Photo/Shane Kellum)
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Mike O’Brien (left) and Evan Rosenthal (right) running the stand for O’Brien’s Philly-based Craft Tea business. Craft Tea creates blends from ingredients found all around the world, and each tea pairs with a vinyl record to listen to while you drink. (Photo/Shane Kellum)
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A myriad of Craft Tea’s different blends presented for at the festival. Each tea pairs with a vinyl, and the business’s “Killah Bee Tea,” seen here, was actually made with the Wu-Tang Clan in mind. (Photo/Shane Kellum)
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Co-founder Chris Molieri (right, behind stand) and barista Kevin Melvin (left, behind stand) talk to onlookers about Greenstreet Coffee Roasters. (Photo/Shane Kellum)
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Greenstreet also had their truck on display at the festival. “We deliver a lot of our product to customers directly rather than having them pick it up,” said Chris Molieri, “so they can run a successful business.”
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Barista Kevin Melvin making a pour over brew with Greenstreet coffee for folks to sample at the festival. (Photo/Shane Kellum)

Grooveground Coffee Bar Sells Coffee, Music and More

Grooveground Coffee Bar has become an essential part of Collingswood’s main strip on Haddon Avenue. Originally a record store, the business embraced coffee as their primary seller and is now a popular spot for many nearby residents. In fact, author Matthew Quick used to frequent the establishment when he lived in the area. In addition to coffee, Grooveground sells a wide range of vinyl records, CD’s, and a variety of boutique items. The cafe’s manager, Collin, goes in-depth about the business’s history and impact on the community:

 

A Coffee Shop That Engages the Community Spirit of Southern New Jersey

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A motley group of string musicians gather for their monthly jam session at Treehouse Coffee Shop. (Photo/Shane Kellum)

On Friday, November 2nd, Treehouse Coffee Shop hosted an array of local string musicians who came together to play old-time music: a genre that originated from the songs of the Irish and English and played by the American settlers of the 19th Century. The cafe does this on the first Friday of every month, and it’s not the only way they are bringing the community together.

Treehouse Coffee Shop, located in Audobon, NJ, has been in business for about 15 years now and has become a popular social hub for the surrounding area. “It’s just good people, a lot of good conversation,” said John Conroy of Collingswood, NJ, who comes to the cafe daily. Treehouse has become a venue for live performances, weekly open mics, writing groups, and so much more. They even host a live Irish band every Thursday. “That group has played with us for, I’d say 10 years,” said Haleigh Bunting, a 24-year-old barista at Treehouse. “They played here one night, and it just became a regular thing. [The band] has a real community…they have so much fun.”

Possibly the most constructive affair here is ‘Espresso Yourself.’ “I think it’s one of the most wonderful things we do,” said Bunting. The event, ran by Community ROCKS’ Sara O’Brien, invites preschoolers to express themselves through music. “This place is packed,” Conroy commented, “I’d say there’s usually around 30 kids.” Community ROCKS is a local organization focused on inspiring and educating children and teens through music and art. During Espresso Yourself, O’Brien usually sings and plays the guitar for the children.

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The front counter at Treehouse Coffee Shop, where fresh baked goods, soups, loose-leaf teas, and other local goods are kept on display. (Photo/Shane Kellum)

As delightful and engaging as these events may be, this isn’t to say that Treehouse doesn’t have a strong focus on the coffee they serve. The cafe receives their beans from not one, but two different sources: Revolution Coffee Roasters of Collingswood, NJ, a small-batch roaster that roasts most of their coffee on the darker-side for a bolder taste, and Crescent Moon Coffee and Tea, LLC of Mullica Hill, NJ, a company that roasts their coffee on the lighter-side to bring out some of the natural, nuanced flavors of the beans. Both roasters believe in using sustainable practices, which align with the values of Treehouse Coffee Shop, and Crescent Moon specifically uses fair trade, organic beans to make their coffee.

The cafe also serves a variety of soups, sandwiches, baked goods, and potpies, among other menu items, and offers a variety of vegan and gluten-free options. All of the food available at Treehouse is fresh and locally-sourced, a feat accomplished in part by their alliance with Our Yards Farm CSA: a rather unorthodox farming group that is comprised of suburban community members who use their own lawns to grow crops. The CSA ensures that all members use organic practices.

With everything that goes into making this coffee shop what it is, it is clear that Treehouse is more than just a cafe. In an age where most of us are glued to a screen, it’s comforting to know that there’s a place that is bringing folks together through a common interest. It isn’t a chat room, message board, or social media site, but a physical location providing a public service, if you will, to the community. It benefits the region’s economy, environment, and society, making Treehouse a worth-while place to visit and explore.

This South Philly Cafe Has More to Offer Than Just Coffee

On South 4th Street in Philadelphia, there’s a cafe with an unusual twist. Kawaii Kitty Cafe is, as the name implies, a “cat cafe,” where guests can go to drink coffee, relax, and play with these adorable, fuzzy animals. The idea sprouted-up in Taiwan in the late 1990s and was later popularized in Japan, which now has over 150 different cat cafes. In an area that was as accustomed to domesticated house pets, cat cafes were designed to allow guests a chance to get affectionate with their feline friends. In the U.S., the concept is beginning to catch-on, and cafes like Kawaii, who have teamed up with the Philadelphia Animal Welfare Society (PAWS), are using their location as an opportunity to adopt cats out of the shelter.

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Kawaii Kitty Cafe’s cat-themed coffee bar, located separate from the cat lounge. (Photo/Shane Kellum)
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Dana Velazquez, the manager at Kawaii Kitty cafe, making espresso behind the bar. The 24-year-old South Philly resident has been working here since the company’s foundation in 2016. “People definitely come for the cats, but they come back for the coffee,” Velazquez commented. (Photo/Shane Kellum)
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Kawaii Kitty Cafe’s signature cat-faced latte, available iced or hot, along with a number of other beverages offered there. (Photo/Shane Kellum)
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Benedict (top), Cholula (bottom), and Puppy (left) are just three of the cats that are up for adoption at Kawaii.  (Photo/Shane Kellum)
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Sylvia Grove, a French professor at Temple University, playing with a cat named Christine. Grove originally heard of Kawaii through the show “My Cat From Hell” on Animal Planet. (Photo/Shane Kellum)
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A few of the rules guests must follow while in the cat lounge, along with the cafe’s “kawaii” themed art and decorations. This and more information can be found on the cafe’s about page. (Photo/Shane Kellum)
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Photos taken of new owners with the cats they have adopted from Kawaii. According to the cafe’s manager, cats usually get adopted about twice a week. (Photo/Shane Kellum)
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Ciara Steinberg, a psychology major at Rowan College at Gloucester County, playing with Benedict. (Photo/Shane Kellum)
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Though the cafe does not permit children under five to play with the cats, it is proud to showcase some of the artwork donated by their younger patrons. (Photo/Shane Kellum)
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Potato, one of the cats in the lounge, staring out of the front-facing window of the cafe at passerby’s on the street, waiting to be adopted. (Photo/Shane Kellum)

 

From a Lone Food Truck to Three Cafes, Rival Bros. Gains Ground in Philly

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Exterior of Rival Bros.’ second location on Spruce Street. Photo by Shane Kellum

From its humble beginnings selling coffee from a food truck, Rival Bros. now has three cafes spanning across the city of Philadelphia.

The journey that this growing company has gone through started with co-founders Jonathon Adams and Damien Pileggi. Friends since high school, the two were able to bring their respective backgrounds together to create a successful business. Pileggi, who previously worked for Philly-based cafe and roaster La Colombe, was able to educate himself about the art of roasting coffee when his former employers sent him to the West Coast. This, combined with Adams extensive knowledge in the culinary arts, has allowed the two to run a unique cafe that not only roasts a wide-variety of their own coffee, but offers patrons food from local eateries such as High Street, Machine Shop Boulangerie, and Lil Pop Shop, among others.

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Exterior of Rival Bros.’ first location in Filter Square. Photo by Shane Kellum

After three years of hustling coffee out of a food truck, Rival Bros. opened it first brick-and-mortar cafe in 2014 on the corner of 24th and Lombard. Right in the middle of the bustling Filter Square neighborhood, this location offers nearby residents a spot to sit and relax as they drink their coffee or grab a cup on-the-go. In fact, the company even started canning their cold brew coffee for convenience, which, when shaken, turns into a nitro-brew.  Despite its size, this small, yet cozy, cafe has plenty of room to rest on its wide benches and many chairs and caters to the many students, professionals, and families in the area.

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Interior of Rival Bros.’ second location on Spruce Street. Photo by Shane Kellum.

In 2017, the ambitious coffee bar opened two new locations: one in Center City in the spring, and another in South Philly in the fall. A much larger interior than their original shop, Rival Bros. in Center City is set inside the Torraine Building on Spruce Street. Large, sculpted columns stretch from the mosaic-tiled floor up past the large, mirrored chandeliers. The intricate woodworkings on the black walls and white ceilings fit beautifully with the ornate designs found on so many facades of the structures that inhabit Philadelphia.

“What I like most is the space,” said Jordan Magill, who comes to Rival Bros. weekly. “It’s like a 1980s horror-movie mansion,” he continued. “It’s like Beetlejuice.” A recovering alcoholic, Magill uses this location as a social hangout. “Theres not too many spots for us, just diners and cafes.” The mellow music and overall layout prevent sound from traveling, he added, allowing for conversations to be exclusive and private.

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Interior of Rival Bros.’ third location in Passyunk Square. Photo by Shane Kellum.

Rival Bros. third coffee bar, in the heart of Passyunk Square, has been in operation for just under a year now. The area has seen a tremendous growth in business and development, which has played a part in this budding cafe’s success.

“The restaurants make a real community,” said general manager Joe Cairnes. “a lot of staff come here.” Cairnes went on to comment on the roles that the owners play in overseeing the cafe. “They’re really involved in the business. They listen to us; they take care of us,” Cairnes continued. “Working for these small coffee shops, people stay there forever, so [the owners] really build a relationship with the staff. It says a lot when you see people working at the same coffee shop for two, three, four years.”

The general manager also stated that Rival Bros. has 16 accounts in the area for whom the roast coffee, resulting in a tremendous output. The company now roasts out of the Globe Dye Works building in Frankford, an old textile factory that has become a haven for local business owners to not only work, but to live in as well.

The cafe itself has a more modern feel than the previous two. Designed by Ian Chapin of Edsel Co. (who also designed the Spruce Street location), the interior is meant to reflect a 1960s vibe, demonstrated by the rounded mirrors that hang on the walls, the many circular tabletops, and vintage movie posters that decorate the cafe.

What makes Rival Bros. special is how they’ve been able to appeal to multiple demographics in such a diverse city. Whether it’s a quaint coffee shop that appeals to a more residential area, a large cafe for the busy comers-and-goers of Center City, or a hipper, more modern location that appeals to the young adults of South Philly, they have been able to capitalize wherever they set-up shop.